Privacy Policy

At Deep Sym Ltd, we are dedicated to safeguarding your privacy. This privacy policy, alongside our terms of use, outlines how we handle and process any personal data you provide or that we collect from you.

It applies to all interactions with our websites, including www.deepsym.com (our Site), regardless of the method used to access it. Please review this policy carefully to understand how we manage and protect your personal information, as well as our perspectives on data privacy and protection practices.

WHO WE ARE

We are Deep Sym Ltd., a company registered in England (Co. No. 12470796) with our office located at 4 Maxilla Walk, London, England, W10 NQ ("we", "us", "our"). As the producer and data controller, we determine how your personal data is processed and for what purpose.

In this policy, we refer to different types of individuals interacting with our sites or using our services:

Business Contact: An employee, consultant, or agent of a business entity we sell to.
Customer: A direct individual purchasing from our site.
User: Anyone accessing our websites.

HOW WE COLLECT PERSONAL DATA

We collect data in the following ways:

Direct interactions: You may provide us with personal information when filling out forms, contacting us via email, phone, or other means, or creating an account with us.
Automated interactions: As you browse our site, we automatically gather technical data such as your IP address, browser type, and usage patterns through cookies and similar technologies.
Third-party sources: We may obtain information from analytics providers like Google or other public sources.

INFORMATION WE MAY COLLECT FROM YOU

We collect various types of personal data, which may include:

Account Data: Information you provide when creating an account, such as your name, address, and contact details.
Correspondence Data: Any records of communication between you and us.
Marketing Data: Information like your email or phone number if you opt to receive updates from us.
Payment Data: Payment information you may choose to store for quicker transactions.
Technical Data: Automatically collected data when you visit our site, including IP addresses and browser details.
Transaction Data: Details of your purchases through our site.
Visitor Data: Information about your visit, such as pages viewed, response times, and interactions.

We may also aggregate anonymized data to enhance our services. If we require specific personal data to fulfil a service and you do not provide it, we may be unable to deliver the service.

COOKIES

What are cookies?
Cookies are small text files sent to your browser when you visit a website, which help websites recognize your browser on subsequent visits. Web beacons, often used alongside cookies, are transparent graphics used to monitor user behaviour on websites.

What cookies do we use?
We use the following types of cookies:

Strictly necessary cookies: Essential for the operation of our website, such as those enabling login to secure areas.
Analytical/performance cookies: Help us track visitor behaviour to improve our site’s functionality.
Functionality cookies: Enable personalization, such as remembering your preferences and greeting you by name.
Targeting cookies: Track your visit and help tailor our site and advertising to your interests, potentially sharing this data with third parties.

Detailed Cookie Information

You can view the specific cookies we use and their purposes in the table below:

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

Cart

Used in connection with shopping carts.

cart_currency

Used in connection with shopping carts.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

cart_ver

Used in connection with shopping carts.

checkout

Used in connection with checkout.

checkout_token

Used in connection with checkout.

cookietest

Used in connection with navigation through a storefront.

master_device_id

Used in connection with merchant login.

previous_checkout_token

Used in connection with checkout.

previous_step

Used in connection with checkout.

remember_me

Used in connection with checkout.

Secret

Used in connection with checkout.

Secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_storefront_u

Used to facilitate updating customer account information.

_tracking_consent

Tracking preferences.

tracked_start_checkout

Used in connection with checkout.

Important Cookie Information

Please note that third parties, such as advertising networks and external service providers (like those analysing web traffic), may also place cookies on your device. We have no control over these third-party cookies, which are typically analytical or targeting cookies.

You can manage cookies by adjusting your browser settings to block or refuse all or some cookies. However, blocking all cookies (including essential ones) may restrict your access to certain parts of our website.

How We Use Your Information

We will only process your personal data when it is legally permitted, including in the following situations:

Contractual Obligations: When necessary to fulfil the contract we have with you, such as when you make a purchase.
Legitimate Interests: Where it is required for our legitimate business interests (or those of a third party), provided it does not override your fundamental rights.
With Your Consent: When you have provided your explicit consent, for example, to receive product updates or marketing communications.
Legal Compliance: When necessary to comply with legal or regulatory obligations.

Purpose/Activity

Type of Data

Lawful Basis

To administer our website and for internal operations

Technical Data

Visitor Data

Legitimate interests (to run our business and improve our Sites)

To improve our Site and products

Correspondence Data

Visitor Data

Legitimate interests (to improve customer experiences)

To set up your account

Account Data

Performance of a contract with you

To respond to your enquiries

Contact Data

Consent (as you are requesting us to respond to you) and Legitimate Interests

To process your order

Account Data

Correspondence Data

Transaction Data

Payment Data

Performance of a contract with you

To send you marketing emails

Marketing Data

Consent

To liaise with you if you are a Business Contact

Contact Data

Legitimate interests (to grow our business)

For audit, record keeping and management purposes

Transaction Data

Legitimate Interests (to run our business in a professional manner)

Sharing Your Personal Information

We may share your personal data within our group, including parent companies and its affiliates. Additionally, we may share it with carefully selected third parties, such as:

Business partners, suppliers, and subcontractors for executing any contracts we enter into with you.
Analytics and search engine providers to help improve and optimise our website.
Professional advisers including legal, auditing, and insurance services.

We may also disclose your information under specific circumstances:

Business transactions: If we sell or acquire a business or assets, personal data may be transferred to the buyer or seller.
Corporate acquisition: If our company or its assets are acquired by a third party, customer data will be part of the transferred assets.
Legal obligations: If required, we will share your data to comply with legal duties, enforce agreements, or protect the rights, property, or safety of our company, customers, or others. This may include sharing data for fraud prevention and credit risk reduction.

We ensure that all third-party providers maintain the confidentiality and security of your personal data in accordance with legal standards. They are not permitted to use your information for any purpose other than those specified by us.

Your Rights

You have the right to request that we do not use your personal data for marketing purposes. If we plan to use your data for such purposes, we will notify you before collecting it. You can exercise your right to opt out by selecting the relevant options on the forms we use to collect your data, or by contacting us directly at kira@deepsym.com.

Third-Party Services

Third-party providers that we utilise will only collect, use, and disclose your data as needed to perform their services for us. However, some of these providers, such as payment gateways or transaction processors, may have their own privacy policies regarding the handling of your data. We encourage you to review their policies to understand how they manage your personal information.

Once you leave our website or are redirected to a third-party site or application, this privacy policy no longer governs, and you should refer to the respective site's terms and privacy practices.

International Transactions

Please note that some service providers may operate from or have facilities in different countries than yours or ours. For instance, if you're based in the UK and your transaction is processed by a payment gateway in the U.S., your personal data may be subject to U.S. laws, such as the Patriot Act.

If you reside outside the UK, you may have additional rights related to the collection and sale of your personal data. When transferring data outside the UK or EEA, we ensure similar protection using one of the following safeguards:

The country is deemed to provide an adequate level of data protection by the European Commission.
We implement contracts approved by the European Commission, ensuring that personal data has the same protection it enjoys in the UK or EEA.
In cases where these protections are not available, we will obtain your explicit consent before transferring your data.

Links to Third-Party Sites

Our site may occasionally contain links to websites operated by partner networks, advertisers, or affiliates. Please note that these sites have their own privacy policies, and we do not accept any responsibility or liability for how they manage your data. We encourage you to review their policies before sharing any personal information.

Security

We take steps to protect your personal information by employing industry best practices. For example, if you provide credit card information, it is encrypted using SSL technology and stored with SHA-256 encryption. While no method of data transmission over the internet is 100% secure, we ensure compliance with industry standards and partner with PCI-DSS-compliant providers like .

However, we cannot guarantee the absolute security of your data transmitted to our site, and any such transmission is at your own risk. Once received, we apply strict procedures to prevent unauthorised access and have measures in place to address data breaches, including notifications to you and relevant authorities when legally required.

Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, including legal, regulatory, or reporting obligations. In case of potential legal claims, we may retain your data longer.

We determine the retention period based on the amount, nature, and sensitivity of the data, the risk of harm from a breach, and the purposes for processing.

Your Legal Rights

You have the right to:

Access and review the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion or removal of personal data where there is no valid reason for us to continue processing it.
Object to the processing of your data where we rely on legitimate interests that you feel impact your rights and freedoms.
Request to restrict the processing of your data in certain cases.
Request a transfer of your personal data to you or a third party in a structured, machine-readable format.
Withdraw your consent at any time if we rely on it for processing.

You also have the right to lodge a complaint with a supervisory authority, such as the UK Information Commissioner’s Office (ICO). However, we encourage you to contact us first to address your concerns.

Changes to Our Privacy Policy

Any updates to our privacy policy will be posted on this page and, where appropriate, notified to you by email.

Contact Us

For questions, comments, or requests related to this privacy policy, please contact us at kira@deepsym.com. If you wish to access, correct, amend, or delete any personal information, please visit our website at www.deepsym.com.